Branding and
Identity Design

So our first priority is to understand your mission, vision, target+niche markets, brand values, personality, strengths, weaknesses and your USP

For example, instead of asking ‘what is your brand personality or identity?’, we might ask ‘what 3 words would you use to describe your brand?’, this would help us build a much broader overview of your needs.

The aim of this is to be able to say ‘why should customers choose our products/services over theirs?’ and ‘how can we look and feel different?’

In developing your brand strategy, we would take a combination of rational thinking and creative imagination to create a framework that works for your organization internally and externally for the interests you serve.

So, in developing a (new) brand strategy, it is important we look closely at the company in terms of how you it is portrayed and also from the perspective of your stakeholders; what do they want and if your brand satisfy their needs?

After looking in detail at a number of key areas and how they accurately represent the value proposition, we will use our experience, intuition, imagination and creativity to develop these sets into a visual representation of your brand

Our design process begins by creating a logo, which will become the graphical representation of the brand. Colours, fonts, shapes and icons are all considered also to create something unique, eye-catching and illustrative of your brand

This is done to give an overall brand identity to give a look and feel to the brand on any marketing document and still know what brand it belongs to, just from the colors, imagery, typography, styling etc

This stage involves taking the identity created in stage 3, and developing it over a range of touchpoints, which are essentially any point of contact between a business and its customers.

These touchpoints may include: Website, Business cards, Letterheads, Brochures, Leaflets, Signage, Product design/packaging design, Advertising, Vehicles, Uniforms etc

The key part of this stage of the branding process is to create a consistent, yet flexible look across all touchpoints, which fully represent all of the values determined in the strategy

It is at this point in the process that the identity will be tested in real applications, as opposed to the hypothetical ones in the previous stages

Managing your brand identity and its associated assets requires a long-term commitment from you to build and maintain the brand

Long term brand success is achieved by employees absorbing the company culture and therefore emitting the brand values and personality through everything they do.

If everyone works together and follows laid down guidelines, we all can help build, maintain and sustain a better brand.